Audience & location intelligence

Unlocking the value of place.

We build the planning tools media owners and agencies use to show who their inventory reaches, and sell it with confidence.

United KingdomNetherlandsCanadaAustralia
Example plan 4 weeks
Commuters, 25–44
214Sites
61.8%Reach
4.2Avg. frequency
4countries where our planning tools are in daily use
1,000sof sites and screens planned by audience
10,000+audience variables searchable in plain English
1senior team, from first brief to go-live
What we do

From raw audience data to a plan you can sell.

We work with out-of-home, transit and cross-media businesses that need their audience story to stand up in front of buyers.

Planning tools

Reach & frequency planners, site selection and spot planning, built around the way your sales team briefs.

Audience intelligence

Survey, census and mobility data fused into audiences planners can find, size and trust.

AI on your data

Plain-English data questions, AI audience profiles and auto-written plan summaries, grounded in your own numbers.

Data platforms

Cloud analytics, pipelines and migrations that keep large datasets fast, secure and yours.

Selected work

Built for media owners, agencies and industry bodies.

Each tool started with a commercial question. Here is what we built to answer it.

Transit media ownerCanada

A transit reach & frequency planner sales teams use every day

Planners build bus and transit campaigns market by market, pick audiences by describing them in plain English, and export client-ready plans in minutes. The reach curves behind it were calibrated by Vieta on real transit schedules.

Minutesfrom brief to a client-ready plan
  • Reach & frequency model
  • AI audience search
  • Excel & PDF export
Digital out-of-home media ownerNetherlands

Audience-first screen planning

An audience-first planning platform for a national network of digital screens: score and optimise spots, report delivered audiences overnight, and share live plan maps with clients.

  • Spot optimisation
  • Campaign reporting
  • Shareable maps
Broadcaster & out-of-home partnershipAustralia

Audience-led site selection

Connects a broadcaster's audience segments to a national out-of-home network, so sites are chosen by who passes them. Roadmapped to deduplicated cross-media reach.

  • Audience indexing
  • National site data
  • Measurement roadmap
Media industry bodyUK

Channel mix planner

Planners weight their campaign priorities and get a ranked channel mix with an AI-written rationale, showing where each channel earns its place in the plan.

  • Weighted scoring
  • AI narrative
  • Web app
Media agencyUK

Consumer insight with a voice

Three national consumer surveys fused on one respondent base. Planners ask questions in plain English and talk to AI personas built from real audience data.

  • Data fusion
  • Data chat
  • AI personas
Vieta Planner

End-to-end out-of-home planning in the browser.

Everything we've learned across four markets, in one fast planner your sales team and clients can open without a BI login.

  1. Define the audience

    Describe who you want to reach. We match it to census, survey and mobility data.

  2. Select the sites

    Rank inventory by audience index, footfall and nearby points of interest.

  3. Model reach & frequency

    Market-calibrated curves by format and week, with the method shown alongside.

  4. Share the plan

    Live map links, Excel and PDF exports, and an AI-written summary for the buyer.

Available as a branded platform for media owners, with your inventory and audience data built in.

Request a demo
About Vieta

A small senior team that builds what it designs.

More than 120 years of combined experience in out-of-home media, data and technology. The people who scope your project are the people who deliver it.

  • Methodology you can defend

    Every number traces back to its source, with its limits stated. Buyers can question it and get an answer.

  • Built around your brief

    Tools follow how your planners and sellers work, not how the database is laid out.

  • No extra software licences

    The analytics engine comes as part of our solution. You license one thing.

  • Your data stays yours

    Sensitive data is processed where it lives. Only what the tool needs reaches the screen.

  • Steve Ridley

    Nearly 40 years of global out-of-home experience. Co-founded Kinetic Worldwide and served as Global CEO after its acquisition by WPP, overseeing $4B in billings. Holds two US patents in OOH planning systems.

  • Adam Butterworth

    29 years with Clear Channel, including CEO roles in Singapore and Canada. Expert in revenue generation across transit, retail, street furniture and airports.

  • Mick Ridley

    Data and analytics leader with 30+ years' experience, including Disney, Madison Square Garden and TfL. Former Chief Data Officer at Exterion; developed integrated audience propositions for Global.

  • Rob Brayshaw

    30+ years in media across agency and vendor roles. Former CIO of Kinetic, where he developed a multi-market OOH platform. Has consulted for major multi-market media owners on CRM, CMS and programmatic transformations.

Contact

Got an audience question your tools can't answer?

Tell us what you're trying to plan or prove. One of the team will get back to you.

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